Compare your options

Forming your business is the first step. Taking clients is the point.

Forming your business is the first step. Taking clients is the point.

Forming your business is the first step. Taking clients is the point.

Most formation services file your LLC and send you the documents. Groundwork is a one-time, done-for-you setup for Texas service founders that forms your business and builds what you need to start taking clients.

Most formation services file your LLC and send you the documents. Groundwork is a one-time, done-for-you setup for Texas service founders that forms your business and builds what you need to start taking clients.

There are two different jobs people mean when they say "starting a business." The first is filing: getting your LLC approved, your EIN issued, and your paperwork in order.


The second job is getting ready to take clients: knowing who you're up against and what to charge, looking credible, having a website people can find, showing up on Google, and having a way for new clients to book and a contract for them to sign. That second job is the one Groundwork was built for.

Groundwork does both. Here's what you get with Groundwork compared to other business formation companies.

Groundwork does both. Here's what you get with Groundwork compared to other business formation companies.

Our $1,600 includes your Texas LLC filing fee. LegalZoom, Bizee, ZenBusiness, Tailor Brands and doola list state fees on top of their price.

What you getGroundworkLegalZoom ProBizee PremiumZenBusiness ProTailor Brands Elitedoola Business-in-a-BoxLaunchQX
Price$1,600Texas filing fee included$249+ state fee$299+ state fee$199/year+ state fee$249/year+ state fee$2,999/year+ state feeAbout $4,250
Texas state filing fee included✓✗✗✗✗✗Not listed
Payment plans✓ KlarnaNot listedNot listedNot listedNot listedNot listedNot listed
LLC filing and EIN✓✓✓✓✓✓✓
Operating agreement✓✓✓Template only✓✓Not listed
Registered agent, first year✓✗✓Add-onAdd-on✓✗
Bank comparison and checklist✓Not listedBank account offerNot listedNot listedNot listedNot listed
Competitor research, positioning, and pricing✓✗✗✗✗✗✗
Brand kit: logo, style guide, voice guide✓✗✗No, logo tool onlyNo, logo tool only✗✓
Custom website✓No, DIY website builder✗No, DIY website builderNo, DIY website builder✗✓
Domain✓✗✓Add-on✓Not listed✓
Business email✓✗✓Add-onNot listedNot listed✓
Google Analytics setup✓Not listedNot listedNot listedNot listedNot listedNot listed
Google Search Console setup✓Not listedNot listedNot listedNot listedNot listedNot listed
Google Business Profile setup✓✗✗✗✗✗✓
Social profiles and accounts setup✓Not listedNot listedNot listed✗Not listedNot listed
Business phone (first month included)✓Not listed✓Not listedNot listedNot listedNot listed
Online booking and lead alerts✓✗✗✗✗✗✗
Client agreement template✓✓✓✗✗✗✗
Licenses and permits guide✓✗✗✗✗✗✗
30-60-90 day launch plan✓✗✗✗✗✗✗
Payment system✗Not listedNot listedAdd-on✓Not listedNot listed
Account dashboard✗✓✓✓✓✗✗
AI assistant✗✗✗✓✓✓✗
Compliance reminders✗✗✓✓✓✓✗
Bookkeeping and tax filing✗✗Tax consult onlyAdd-onAdd-on✓Bookkeeping only

Our $1,600 includes your Texas LLC filing fee. LegalZoom, Bizee, ZenBusiness, Tailor Brands and doola list state fees on top of their price.

What you getGroundworkLegalZoom ProBizee PremiumZenBusiness ProTailor Brands Elitedoola Business-in-a-BoxLaunchQX
Price$1,600Texas filing fee included$249+ state fee$299+ state fee$199/year+ state fee$249/year+ state fee$2,999/year+ state feeAbout $4,250
Texas state filing fee included✓✗✗✗✗✗Not listed
Payment plans✓ KlarnaNot listedNot listedNot listedNot listedNot listedNot listed
LLC filing and EIN✓✓✓✓✓✓✓
Operating agreement✓✓✓Template only✓✓Not listed
Registered agent, first year✓✗✓Add-onAdd-on✓✗
Bank comparison and checklist✓Not listedBank account offerNot listedNot listedNot listedNot listed
Competitor research, positioning, and pricing✓✗✗✗✗✗✗
Brand kit: logo, style guide, voice guide✓✗✗No, logo tool onlyNo, logo tool only✗✓
Custom website✓No, DIY website builder✗No, DIY website builderNo, DIY website builder✗✓
Domain✓✗✓Add-on✓Not listed✓
Business email✓✗✓Add-onNot listedNot listed✓
Google Analytics setup✓Not listedNot listedNot listedNot listedNot listedNot listed
Google Search Console setup✓Not listedNot listedNot listedNot listedNot listedNot listed
Google Business Profile setup✓✗✗✗✗✗✓
Social profiles and accounts setup✓Not listedNot listedNot listed✗Not listedNot listed
Business phone (first month included)✓Not listed✓Not listedNot listedNot listedNot listed
Online booking and lead alerts✓✗✗✗✗✗✗
Client agreement template✓✓✓✗✗✗✗
Licenses and permits guide✓✗✗✗✗✗✗
30-60-90 day launch plan✓✗✗✗✗✗✗
Payment system✗Not listedNot listedAdd-on✓Not listedNot listed
Account dashboard✗✓✓✓✓✗✗
AI assistant✗✗✗✓✓✓✗
Compliance reminders✗✗✓✓✓✓✗
Bookkeeping and tax filing✗✗Tax consult onlyAdd-onAdd-on✓Bookkeeping only

Groundwork’s price includes the Texas LLC filing fee. Competitor prices are as each company lists them, and “+ state fee” means its page says state fees are extra. Competitor details are from each company’s public pages, October 2026.

What Groundwork includes

What Groundwork includes

Groundwork is one package with one price. For $1,600, we set up the business itself and the pieces that let you start working with clients, and your Texas LLC filing fee is included.

Groundwork is one package with one price. For $1,600, we set up the business itself and the pieces that let you start working with clients, and your Texas LLC filing fee is included.

Your business, formed

Your business, formed

We file your LLC, set up your EIN, and prepare your operating agreement. Registered agent service is included for your first year. You also get a licenses and permits matrix with guidance for your type of work, a business banking comparison and checklist, and insurance information and recommendations so you know what coverage to look into.

We file your LLC, set up your EIN, and prepare your operating agreement. Registered agent service is included for your first year. You also get a licenses and permits matrix with guidance for your type of work, a business banking comparison and checklist, and insurance information and recommendations so you know what coverage to look into.

Your strategy

Your strategy

Before we design anything, we research your local competitors and work out your positioning, your pricing, and what sets you apart. That work gives the rest of your setup a clear direction.

Before we design anything, we research your local competitors and work out your positioning, your pricing, and what sets you apart. That work gives the rest of your setup a clear direction.

Your brand

Your brand

You get a full logo kit, a visual style guide, and a voice and messaging guide, so your website, profiles, and proposals look and sound like the same business.

You get a full logo kit, a visual style guide, and a voice and messaging guide, so your website, profiles, and proposals look and sound like the same business.

Your website and online presence

Your website and online presence

We build a custom website, connect a custom domain that's yours for the first year, and set up your business email address. We also connect Google Analytics and Google Search Console, set up your social accounts, and set up your Google Business Profile. Google requires the business owner to complete verification, so that final step is yours.

We build a custom website, connect a custom domain that's yours for the first year, and set up your business email address. We also connect Google Analytics and Google Search Console, set up your social accounts, and set up your Google Business Profile. Google requires the business owner to complete verification, so that final step is yours.

Your client pipeline

Your client pipeline

New clients can book through an online booking tool, and you get alerts when a new lead comes in. We set up a business phone number with the first month free, and you get a client agreement template so you can sign your first client with a real contract.

New clients can book through an online booking tool, and you get alerts when a new lead comes in. We set up a business phone number with the first month free, and you get a client agreement template so you can sign your first client with a real contract.

Your first 90 days

Your first 90 days

Your setup ends with a 30-, 60-, and 90-day checklist that lays out what to do next once the business is open.

Your setup ends with a 30-, 60-, and 90-day checklist that lays out what to do next once the business is open.

Which option fits which founder

Which option fits which founder

Every option gets your LLC filed. Here's where each one fits.

Every option gets your LLC filed. Here's where each one fits.

You just need an LLC filed

Best fit

A filing service

Cheaper to file, but strategy, a brand kit, and your Google Business Profile are still on you. Groundwork includes all three.

You'd rather not juggle several companies

Best fit

Groundwork

LegalZoom and Bizee also charge once, but you'd still need other companies for strategy, a brand kit, and your Google Business Profile. Groundwork handles all of it.

You don't want to design it yourself

Best fit

Groundwork

Tailor Brands gives you design tools. Groundwork builds your brand kit and custom website for you.

You're not ready to pay for ads yet

Best fit

Groundwork

LaunchQX runs about $4,250 with ads and automation. Groundwork gets you open for $1,600, Texas filing fee included.

You want clients booking from the start

Best fit

Groundwork

Formed, branded, online, and ready to take bookings in one setup, for $1,600 with the Texas filing fee included.

FAQ

FAQ

Are Texas state filing fees included in the $1,600?

Yes. Your $1,600 includes your Texas LLC filing fee, so there are no state fees on top. With a DBA it's $1,750, and the DBA state fee is included too. Your domain, email, hosting, phone and registered agent renew later with their own providers, as explained below.

Can I pay over time?

Yes. Klarna payment plans are available at checkout. You'll see the plan options and terms there before you confirm.

Will I be billed again after the $1,600?

Not by Groundwork. Groundwork has no subscription. Some of the services we set up for you renew with their own providers, and the first year or first month is included in your $1,600. After that, you pay each provider directly.

  • Your domain and registered agent renew yearly. The first year is included.
  • Your business email, website hosting, and business phone renew monthly. The first month is included.
  • Online booking through Google Calendar appointment scheduling is included. You can turn it off later if you don't need it.

Your Texas state filing fees are already included.

How is Groundwork different from an LLC filing service?

A filing service forms your company and gives you the documents. Groundwork does that too, then goes on to research your competitors, set your positioning and pricing, build your brand and custom website, set up your domain, email, and Google Business Profile, add booking and lead alerts, and give you a licenses and permits matrix, a client agreement, and a 30-, 60-, and 90-day checklist. If you only need the filing, a filing service will cost you less.

I already have an LLC. Is Groundwork still for me?

Groundwork is built as one complete setup, with forming your business as part of it, and the $1,600 price covers the full package. Groundwork is for new Texas LLCs that haven't been filed yet.

Why pay $1,600 when a formation service costs less?

Formation services like LegalZoom Pro ($249), Bizee Premium ($299), and ZenBusiness Pro ($199, renewing yearly) file your LLC, and each lists state fees on top of its price. They don't research your competitors, set your positioning and pricing, build a full brand kit, set up your Google Business Profile, or give you a launch plan. Groundwork does all of that for $1,600, with your Texas LLC filing fee included and Klarna payment plans available.

Do I need to get on a call to sign up?

No. Groundwork is fully online. You choose "Start my setup," check out, and we get to work. If you have a question first, you can contact us.

Who is Groundwork built for?

Texas service founders: coaches, consultants, home service and trades businesses, salons, bookkeepers, and small design and IT shops. If clients hire you for your time and skill, Groundwork is set up for the way your business works.

Get set up to take clients, not just to file.

Get set up to take clients, not just to file.

$1,600 with your Texas LLC filing fee included. Klarna payment plans available.

$1,600 with your Texas LLC filing fee included. Klarna payment plans available.